About Me

““Designing isn’t just work—it’s my way of making a positive impact.””

Experience, Empathy, and Passion Shape My Work.

Hey there 👋🏻

I'm Anas Rafaat, a Product Design Lead based in Cairo with over 10 years of experience crafting user-centered solutions that drive business success.

My love for design began with a realization: one day, I watched my grandfather struggle with taking his medications on time and I thought—"Why isn’t this easier?" From that moment, I knew I wanted to create things that everyone could use effortlessly.

What started as a hobby has grown into a passion for creating user-centered designs that drive growth.

That curiosity never left me, and today, I bring the same spirit of exploration and problem-solving to my design work. I combine form and function to develop intuitive user experiences that solve real problems and bring joy.

As a leader, I believe in fostering collaboration, leading by example, and mentoring junior designers to reach their full potential.

What I’m doing now!

Independent Product Designer

Specializing in Product design, Design Systems, Non-Code Development and consultation.

Figma

Framer

Webflow

Teaching on YouTube

Discussing UI/UX Design & Non-Code Development with Over 30K amazing subscribers and growing!

Visit My YouTube Channel

Solopreneur

Running UIX Studio, a small Independent but impactful product design studio based in Cairo.

Visit UIX Studio

Companies that trusted me with their project

Personal
Learning
Coach

Personal
Learning
Coach

Personal
Learning
Coach

Impact-driven in Action

How I Drive Impact

A product designer is more than a pixel pusher. Here’s what you can expect when I join your team

More than pixels — real impact, real results.

A product designer is more than a pixel pusher. Here’s what you can expect when I join your team

More than pixels — real impact, real results.

A product designer is more than a pixel pusher. Here’s what you can expect when I join your team

More than pixels — real impact, real results.

Strategic Design Thinking

I design with purpose and intention — aligning every decision with business goals, user needs, and measurable outcomes.

📊 Impact

Led redesign of MaxAB's logistics tools, cutting delivery costs by +24% and improving productivity by +55%.

View Project

Data-Driven Decisions

I translate data into direction. I use analytics, user behavior, and metrics to validate ideas and spot opportunities.

📊 Impact

Weekly collaboration with data teams at MaxAB helped prioritize features that reduced agent visit time by 60%.

View Project

Proactive Ownership

I don’t wait for tickets. I actively identify problems, uncover inefficiencies, propose solutions, and take ownership from concept to delivery.

📊 Impact

Initiated and led the redesign of Yodawy app — contributing to 2M+ users and Securing $16M in Series B funding.

View Project

Business-Minded Creativity

I design not just for delight but for ROI. I think like a PM — balancing feasibility, user value, and business outcomes.

📊 Impact

I redesigned the Qassemha app and brand identity, streamlining the bill-splitting experience and improving clarity, usability, and engagement.

View Project

Research-Led Intuition

I lead with curiosity and back it with research. I explore deeply before asking questions — seeking clarity, not just confirmation.

📊 Impact

Used structured user feedback to redesign PLC platform, reducing drop-offs and increasing engagement.

View Project

Growth & Knowledge Sharing

I teach, mentor, and learn constantly. I believe in growing people, not just products.

📊 Impact

Taught UI/UX to 1M+ designers through my YouTube channel and courses. Mentored 100+ junior designers.

View Channel

Consider My Approach

I take on projects that align with my ethical standards and Shariah principles

Ethical & Shariah-Compliant

Let's Build Responsibly

I’m passionate about contributing to projects that make a positive impact while respecting ethical boundaries and aligning with Shariah principles. Therefore, I avoid:

Projects required content that violates Shariah principles, such as:
- Unsuitable images and visuals
- Usurious financial products
- Unethical industries like gambling, dating, and certain forms of entertainment.

Have a Project in Mind?

Let’s Build Something Unique and Impactful Together!

The good user experience can transform your brand. Let’s combine our skills to design a professional and innovative digital solution that leaves your competitors behind and captures your audience's attention.

Let’s Get Started

View My Portfolio

Have a Project in Mind?

Let’s Build Something Unique and Impactful Together!

Let’s Get Started

View My Portfolio

Have a Project in Mind?

Let’s Build Something Unique and Impactful Together!

Let’s Get Started

View My Portfolio

Game Apps
✦
AR/VR Apps
✦
MS Products
✦
Internal Tools
✦
B2C Products
✦
B2B Products
✦
SaaS Products
✦
Healthcare Products
✦

Game Apps
✦
AR/VR Apps
✦
MS Products
✦
Internal Tools
✦
B2C Products
✦
B2B Products
✦
SaaS Products
✦
Healthcare Products
✦

Game Apps
✦
AR/VR Apps
✦
MS Products
✦
Internal Tools
✦
B2C Products
✦
B2B Products
✦
SaaS Products
✦
Healthcare Products
✦

Game Apps
✦
AR/VR Apps
✦
MS Products
✦
Internal Tools
✦
B2C Products
✦
B2B Products
✦
SaaS Products
✦
Healthcare Products
✦

Testimonies

Honest Words & Real Experiences

My focus is on building strong, long-term relationships based on trust and precision. Every project is approached with care, ensuring that the results are exactly as envisioned by the time we reach the finish line.

The redesign by Anas Rafaat transformed our user experience, increasing our customer satisfaction rates by 50%. His attention to detail and innovative approach are truly unparalleled.
Amgad Weal
Product Owner
Anas’s strategic approach to design has helped streamline our operations, making our platform more intuitive for users
Sarah Osama
Marketing Director
Anas’s work has been transformative. His user-centered design approach greatly enhanced the usability and appeal of our platform
James Anderson
Director of Product
The visual and functional overhaul by Anas has significantly boosted our brand’s online presence. We couldn’t be happier with the results
Sherif Farg
VP of Product
Anas brought a fresh perspective to our product, resulting in a more engaging and effective user experience. His contributions have been invaluable
Akram Haleem
Chief Product Officer
Working with Anas has been a game-changer for our product. His designs are not only visually stunning but also incredibly user-friendly
Mostapha Rashad
Product Manager

The redesign by Anas Rafaat transformed our user experience, increasing our customer satisfaction rates by 50%. His attention to detail and innovative approach are truly unparalleled.
Amgad Weal
Product Owner
Anas’s strategic approach to design has helped streamline our operations, making our platform more intuitive for users
Sarah Osama
Marketing Director
Anas’s work has been transformative. His user-centered design approach greatly enhanced the usability and appeal of our platform
James Anderson
Director of Product
The visual and functional overhaul by Anas has significantly boosted our brand’s online presence. We couldn’t be happier with the results
Sherif Farg
VP of Product
Anas brought a fresh perspective to our product, resulting in a more engaging and effective user experience. His contributions have been invaluable
Akram Haleem
Chief Product Officer
Working with Anas has been a game-changer for our product. His designs are not only visually stunning but also incredibly user-friendly
Mostapha Rashad
Product Manager

FAQs

Common Questions & Answers

Wondering about my services or how I work? This section covers all the frequently asked questions to make things clear and straightforward.
If you still have questions, feel free to reach out!

What services do you offer?

I specialize in Product Design, Non-code Development, Visual Design, and Design Consultation. My services also include a comprehensive Full Package that covers both design and development to ensure a seamless user experience.

How do you approach a new project?

Can you provide examples of your past work?

What makes your design process unique?

How do you ensure the quality of your work?

FAQs

Common Questions & Answers

Wondering about my services or how I work? This section covers all the frequently asked questions to make things clear and straightforward.
If you still have questions, feel free to reach out!

What services do you offer?

How do you approach a new project?

Can you provide examples of your past work?

What makes your design process unique?

How do you ensure the quality of your work?

FAQs

Common Questions & Answers

Wondering about my services or how I work? This section covers all the frequently asked questions to make things clear and straightforward.
If you still have questions, feel free to reach out!

What services do you offer?

How do you approach a new project?

Can you provide examples of your past work?

What makes your design process unique?

How do you ensure the quality of your work?

Contact Me

I’d love to hear from you

Have questions, or ready to get started? I’m always here to help. Fill out the contact me form, and I’ll get back to you as soon as possible.  
Let’s make something amazing together.

Have a Project in Mind?

Let’s Build Something Unique and Impactful Together!

Let’s Get Started

View My Portfolio

Contact Me

I’d love to hear from you

Have questions, or ready to get started? I’m always here to help. Fill out the contact me form, and I’ll get back to you as soon as possible.  
Let’s make something amazing together.

Have a Project in Mind?

Let’s Build Something Unique and Impactful Together!

Let’s Get Started

View My Portfolio

Contact Me

I’d love to hear from you

Have questions, or ready to get started? I’m always here to help. Fill out the contact me form, and I’ll get back to you as soon as possible.  
Let’s make something amazing together.

Have a Project in Mind?

Let’s Build Something Unique and Impactful Together!

Let’s Get Started

View My Portfolio

Looking for my resume?

Add your email and I will send it to you

About Me

Services

Portfolio

Process

Videos

Testimonials

FAQs

We stand with landowners, not thieves. We stand with

Looking for my resume?

Add your email and I will send it to you

About Me

Services

Portfolio

Process

Videos

Testimonials

FAQs

We stand with landowners, not thieves. We stand with

Looking for my resume?

Add your email and I will send it to you

About Me

Services

Portfolio

Process

Videos

Testimonials

FAQs

We stand with landowners, not thieves. We stand with