2019
Yodawy is Egypt's premier health and wellbeing platform, offering a diverse range of pharmaceutical products and services, including prescription and over-the-counter medications, medical supplies, and health and beauty products.
Product Design Lead - Full time
E-commerce
Marketing
UI/UX Design
Branding
Yodawy's app was struggling with negative user feedback due to complex navigation, unclear user flows, and difficulties in managing prescriptions and finding medications. These issues led to low customer satisfaction, high order cancellation rates, and a poor overall user experience, hindering the app's growth and user retention.
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2020
Qassemha is a user-friendly tool designed to seamlessly split bills among friends, colleagues, and family. It provides a consolidated view of all shared expenses, making it easy to manage personal and group finances.
Product Designer - Freelance
Fin-tech
Marketing
UI/UX Design
Branding
Under development
Users often struggle with manually dividing expenses, coordinating payments across different methods, and tracking shared bills, leading to errors, disputes, and frustration. Existing solutions lack intuitive interfaces and comprehensive features for managing group expenses, causing inefficiency and user dissatisfaction.
Simplified the process of dividing expenses, reducing errors and disputes.
Provided a versatile system that supports multiple currencies and payment methods.
Enabled effortless monitoring of spending through a unified platform.
Task completion rates
Increased by
66%
User Reviews
4.5
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2022
Otida offers a comprehensive program to help individuals reverse Type 2 Diabetes through personalized treatment plans. Utilizing cutting-edge technology, the program is designed by a team of professional medical experts, health coaches, and clinical nutritionists to provide tailored nutritional advice and continuous remote diabetes training.
Product Designer - Freelance
HealthCare
SaaS
UI/UX Design
Design Consultation
Under development
Managing Type 2 Diabetes effectively requires a highly individualized approach. Many patients struggle with generic treatment plans that don't account for their unique body types, dietary needs, and lifestyle factors. This often results in ineffective management of blood sugar levels and increased health risks.
Task Completion
Increased by
43%
User Growth
Increased by
27%
Customer Satisfaction
Increased by
63%
User Reviews
4.9
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2024
The Personal Learning Coach (PLC) is an innovative educational platform designed to revolutionize the way users learn and retain information effectively and efficiently. Serving as a virtual personal assistant, PLC offers personalized learning experiences tailored to individual user preferences and needs.
Product Designer - Freelance
E-learning
SaaS
UI/UX Design
Branding
Design Consultation
Under development
The Personal Learning Coach (PLC) faces challenges with user confusion due to unclear navigation, error messages, and how to use suggested strategies. Overwhelming text content, inconsistent design elements, and a lack of intuitive guidance hinder user engagement and task completion. Additionally, the absence of an autosave feature and clear CTAs further complicates the user experience, making it difficult for users to navigate and benefit from the platform's educational offerings effectively.
Task Completion
Increased by
47%
Time of Building Teams
Reduced by
54%
User Growth
Increased by
23%
User Reviews
4.9
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2022
MaxAB is a B2B platform that connects retailers of food and daily essentials to suppliers
Product Design Lead - Full time
E-commerce
SaaS
UI/UX Design
Design System
MaxAB faced inefficiencies due to a lack of centralized coordination, error-prone manual task assignments, and challenges in tracking task progress and deadlines. Communication breakdowns and the absence of analytics and reporting tools further compounded these operational inefficiencies.
Average Agent Visit Time
Reduced by
60%
Visits Per Day
Increased by
45%
Average Handling Time
Reduced by
48%
Worker Time Utilization
Increased by
54%
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2021
Product Designer - Freelance
Educational Game
AR/VR
UI/UX Design
Design Consultation
Number of Game Players
Doubled reaching
+10,000
Active Users
Increased by
47%
Task completion rates
Increased by
62%
User Reviews
4.8
